Book: Nobody Wants to Read Your Sh*t | Or: Understand This - Nobody Cares About Your Content
- Wix Engineering
- Mar 11
- 1 min read
A harsh insight
This book highlights a painful yet crucial truth: nobody wants to read your texts or content. And from this, we can also infer the same about our lectures and presentations.
This harsh insight is shared by author Steven Pressfield, who failed repeatedly in his attempts to produce bestsellers.
Once we grasp this reality, our perception of content and attention begins to sharpen.
You start to realize that writing, reading, or delivering a talk is a transaction:
The reader or listener is giving you their time and attention - both incredibly valuable resources.
In return, you, as a content creator, must offer them something worthy of this gift.
When you internalize that nobody wants to read your sh*t, you develop empathy and sensitivity.
You acquire the essential skill for every artist and entrepreneur. And what is that skill?
The ability to shift perspectives back and forth between your own viewpoint as a writer and the reader's perspective:
You learn to ask yourself with every sentence, every slide, every paragraph, and every point in your content:
Is this interesting?
Is it engaging, challenging, or creative?
Am I giving the reader enough?
In this transaction, am I:
Solving a problem for them?
Offering a fresh perspective?
Guiding them in creating something exciting?
Or in short - providing them with the value they seek?
Conclusion:
Only when you truly understand that nobody wants to read or listen to your sh*t—do you begin to create content that people actually want to consume.
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